The main goal in establishing a business is of course to get as much profit as possible. Using creative marketing strategies is one of the steps you can take to achieve success in business. Of course you need to make a good marketing strategy to get customers.
With an increasingly evolving age, you also have to adjust the marketing strategies that are made. Today there are lots of containers that you can use to market products, ranging from print media, television, billboards, to social media and the internet. In addition to the container, you also need to create a marketing strategy that is creative and weighty so that your product is glimpsed by prospective buyers. Here are some Moneysmart marketing strategies that you can apply.
1. Make an Attractive Website
Most businesses now have their own websites to market their products. The website contains a catalog of products sold, and buyers can also directly buy through the website. This makes it easy for potential buyers to look at what products are sold, and get to know your business.
To be more attractive, you can also include interesting promo information that is ongoing. And you can also include positive testimonials from customers who have previously bought your product. Don’t forget to design a website as interesting as possible so that prospective buyers feel interested in buying the products you offer.
2. Business Sites As Hangouts
Maybe this one marketing strategy is more suitable for the type of culinary business. If you have a coffee shop or restaurant, you can invite friends or family to visit your place of business. If you often do this, over time your friends and family will naturally visit your place of business.
Not to mention, if your friends or family like your place of business, they will also be happy to promote your place of business to their friends. Through this marketing strategy, your place of business can look crowded and will attract people’s attention to visit.
3. Hold an Open House
This one marketing strategy is suitable if you have a culinary or fashion business. In order for your Open House to be crowded, try inviting famous figures or influencers and some media as your promotional tool. In addition, you can also provide discounts or promotions that are attractive to visitors.
4. Join an Exhibition or Bazaar
This one way makes your business have a greater opportunity to be known by the community. Find out information on exhibitions or bazaars that will be in your city, and immediately register your business to attend the exhibition.
Of course, in the bazaar, there will be many competitors that might be similar to your business. Therefore, you should decorate the booth as interesting as possible so that people are interested in visiting your stand.
5. Following the Charity Event
Charity events are perfect for all types of businesses. You can participate voluntarily at charity events. One of the lively charity events is raising funds for natural disasters. You can help as a sponsor in helping victims, or even you can raise funds yourself, while inviting buyers to contribute.
There are currently many platforms that allow you to raise funds, or you can also donate a percentage of sales transactions as charity to victims of natural disasters. In these ways, you can increase business branding in the eyes of the public.
6. Provide discounts or prizes for customers
One way to keep customers loyal is to give special discounts or gifts. You can do this one marketing strategy if your customer has bought your product many times. Usually, this method is applied through a membership system, so you can see the customer’s transaction history to determine what promotions or gifts will be given.
7. Include Acknowledgments
A thank you that you can slip every customer buying your product can mean a lot to them. Most customers find small touches like that make them happy and feel exclusive. You can use a greeting card that has been specifically designed with your brand, and don’t forget to include the customer’s name.
Here are some creative marketing strategies that you can apply in business. Of course the marketing strategy must be balanced with other aspects of the business, such as good financial arrangements.